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Key Performance Indicators (KPIs) assist business owners in measuring the growth of an organization. Often, KPIs are evaluated to establish long-term goals. Typically, the KPIs for an organization remain consistent and are not modified unless the company’s mission or goal is changed.
In addition to being measurable, KPIs also share the following characteristics:
Following are examples of KPIs for a few selected industries:
In the retail industry, KPIs help analyze the mission of the business and define short and long-term goals.
Professional services can have a number of different goals. KPIs for professional services typically follow the SMART rule: specific, measurable, achievable, realistic and timely.
KPIs are of vital significance in ecommerce for several reasons, including shopper behavior. User behavior while on your website impacts several things, including the visitor stopping to browse merchandise, choosing a product, and finally purchasing it. Conversely, the visitor may not ever convert to customer status.
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